ICE FOR LIFE fights against climate change in a pleasant, close and enjoyable way. The poles are melting and we have to do something to make people aware that change is necessary and urgent. We have the responsibility to take care of our planet and to help the new generations to take care of it. Children are the future and we have to teach them as soon as possible to value the planet they live on.
We defend a pleasant and domestic activism. The idea is for the end customer to feel that this is a global problem and that it starts with individual responsibility, wherever they are: on the sofa at home, out for a walk, at a meal...
The brand helps us to understand this serious problem with a close and direct story telling. We want to make it clear that it is not a simple ice cream that is being consumed, but a piece of ice that melts at high speed.
That is why ICE FOR LIFE is THE POLE THAT DOESN’T MELT.
Species extinction, mass migrations, rising sea levels, our cities... these are problems we already have to manage and they have no easy solution.
